I BELIEVE IN
TRADITION
& INNOVATION,
AUTHENTICITY
& PASSION.
Jose Andrés
HOW
WE
INNOVATE
We could describe innovation in a form of a new idea, new business model, new material, new process or a new knitting structure. It can be viewed as the application of better solutions that meet new requirements. There may or may not be a market for it, maybe the industry isn’t ready yet.
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We always look forward to meaningful innovation, therefore we explore in any direction.
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THE CAP PROJECT
EXAMPLE OF INNOVATION PROCEDURE
Over the last 30 years, the cap industry hasn’t evolved much. Caps have been done the same way, a process that hasn’t changed since the 1980s: 6 or 5 panels, different materials, fancy front logos, but still too much labour on its production.
In this case we use the full capabilities of weft knitting technology: Pivot lines to create a cap made in shape; Pattern selection to create an open mesh in the back, and material combination to create a flexible hat that adapts to the head due to the melting yarn and provide good support which keeps the cap in shape.
In order to further innovate, we changed the traditional metal top to a TPU HF piece. In addition, we made a dipping TPU option for a more stream look.
THE
CREATIVE
PATH
Our experience working in China taught us that innovation sometimes comes with little changes that have a huge impact on the industry. The kind of innovation that can be implemented and mass produced. The one that comes with everyday experimentation, knowledge and trial and error.
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In order to innovate we research in other knitting techniques, we explore other manufacturing methods , we develop for many different fields apart from footwear and we are constantly playing with the machines.
MIT MEDIA LAB
In order to push the boundaries of knitting we collaborate wit MIT media lab every summer.
This allows us to spend a month brainstorming and developing new knitting projects with other experts in different fields.