I BELIEVE IN
TRADITION
& INNOVATION,
AUTHENTICITY
& PASSION.
Jose Andrés
HOW
WE
INNOVATE
We could describe innovation in a form of a new idea, new business model, new material, new process or a new knitting structure. It can be viewed as the application of better solutions that meet new requirements. There may or may not be a market for it, maybe the industry isn’t ready yet.
We always look forward to meaningful innovation, therefore we explore in any direction.
THE
CREATIVE
PATH
Our experience working in China taught us that innovation sometimes comes with little changes that have a huge impact on the industry. The kind of innovation that can be implemented and mass produced. The one that comes with everyday experimentation, knowledge and trial and error.
In order to innovate we research in other knitting techniques, we explore other manufacturing methods , we develop for many different fields apart from footwear and we are constantly playing with the machines.